A/B testing is a way to make rigorous, scientific decisions to improve the usability and revenue of your site. Companies like Amazon, Bonobos, and Gilt have used it as a core way to conversions and revenue per visitor.
A/B testing has it roots in scientific methodology where scientists would compare one treatment against another to see which was more effective. In the same way, A/B testing compares two versions of your website experience using real traffic to determine which performs better.
Multivariate testing is another type of testing which compares multiple treatments at the same time, testing A/B/C/n versions to see which page type is better or what elements are most important.
A/B testing is a great way to improve conversions and revenue per visitor across devices and channels. Users driven from Facebook on a mobile device are very different from desktop users on search. A/B testing makes it possible to identify the best experience for each users.
Improved conversion rates and higher revenue per visitor will open up new marketing channels, as well, unlocking new growth.
Whether the goal is to make PLAs profitable or drive newsletter signups, Experiment Engine can help make it happen.
A/B testing helps teams make data-backed decisions and drive meaningful business results through real-time customer analysis.
Testing is one of the best investments a publisher can make. Companies like Google, BuzzFeed, and Facebook started A/B testing from the very beginning of their business. These companies rapidly run 1000s of tests a year, with the aim of improving user engagement, increase revenue, and outperforming their competitors.
Split testing is used by the best marketing and product teams in the world, helping them:
We’ve run thousands of test and help some of the worlds best brands with their testing. We want to help you test better, too.
A/B testing requires tools, process, and people to run a successful program. Experiment Engine provides everything you need in one place.
We’re helping some of the best brands in the world test better.
Come see why teams love testing with Experiment Engine.