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Testimonials & Case Studies

Our Customers

Learn how our customers from e-commerce, lead generation, and publishing are taking their testing program to the next level with Experiment Engine.

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insightly
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thechive
Under Armour case study
Under Armour Study

Under Armour, an activewear brand, increases revenue per visit for its MapMyRun MVP website through continuous optimization and scaled testing velocity.

Challenges

  • Build a pipeline & increase testing velocity
  • Improve account signup & buying experience
  • Increase paid app upgrade conversions

Results

  • 3x increase in tests run in Q1 2015 from Q4 2014
  • 21% win rate on tests
  • 12% increase in purchase rate

www.underarmour.com

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a/b testing for the chive
TheChive, a popular content publishing site, increases user engagement by improving workflow and scaling testing output.

Challenges

  • Increase pages per session and time on site
  • Improve user experience for content across device platforms
  • Build a long-term testing pipeline & increase testing velocity

Results

  • 20% increase in pages/session
  • 40s increase in average session time
  • Increased average to 2 tests/month

www.thechive.com

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TC Case Study
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TicketCity, an online ticket marketplace company, improves e-commerce conversion rate by increasing testing velocity and optimizing the mobile experience.

Challenges

  • Improve buying experience on mobile and other channels
  • Build long-term testing pipeline & iterate quickly through experiments
  • Empower the TicketCity team with scale, expertise, and workflow management capabilities

Results

  • 11% overall conversion gain in first 90 days
  • 6.8% conversion lift on mobile platform
  • 3x increase in testing velocity with queued variations in the pipeline

www.ticketcity.com

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freight pros logo
Optimize Mobile Shopping Page
FreightPros, a freight shipping technology company, increases requests for quotes and demos through consistent A/B testing.

Challenges

  • Increase testing velocity
  • Improve user experience and content layout
  • Overcome the lack of internal optimization resources

Results

  • 3x increase in tests run each month
  • 20% increase in conversion rates on key pages
  • 40% win rate on tests

www.freightpros.com

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