Flat design has become a popular, trendy approach to styling sites…but how does it affect conversions? Early on, it was problematic for users to identify actionable objects on a page but has since evolved into a type of design worth testing. See how it can potentially improve readability, layout, SEO, load time, and trust.
When it comes to your lead gen form, there are many possible elements to test — form length, field labels, headline, value props, and more. Learn how to identify friction within your form and hypothesize, prioritize, and run tests. Get a few guidelines to try and take a look at how others approached form optimization.
There are more than enough ecommerce stores and most get lost in a very crowded space. To have your site stand out, it’s necessary to optimize for a great experience by testing email capture, value props, and more. Also, learn about test prioritization and how an iterative process leads to a more effective redesign.