How to Create an Effective Value Proposition – Marketizator

A good value proposition is key to driving users towards confidence and action, but there is a big difference between propositions that work and ones that don’t. See what it takes to sell.

Ignorant No More: Crash Course on A/B Testing Statistics – ConversionXL

Before you can master A/B testing, you need to be able to interpret the results. Get an introduction to statistical significance and things to watch, such as confounding variables, regressions, and test duration.

Conversion Optimization: An Enormous List of Psychological Tactics – Nick Kolenda

A/B testing helps adapt your site using the behavior of your audience. Many resources provide lists of ideas to tests, but Nick gives 30 great tactics with psychological reasoning and examples that push you to experiment it on your own UX.

About the Author

Ray Loyd - Passionate about conversion rate optimization and A/B testing. Loves engaging content that provides value and enjoys connecting within the community. Also a movie nerd.